BestMilwaukeehomes.com now includes videos of listings!
The latest trend in selling homes is video. Video has been around for a while, but has not been used in significant numbers.
There are two different camps in the video world - motion video and movie slide shows. Motion video is captured with a camcorder or other video system. The highest quality is achieved using a professional service, which has the necessary equipment and software to produce quality videos. Amateur videos usually are too shaky and slow, because the creator lacks the appropriate equipment - which can cost thousands of dollars.
Video slide shows are generally looked down upon by video professionals as not "real" video. Rarely do they give a true feel of the "flow" of a property. However, the slide shows may be saved in a movie format, with music and/or narration and uploaded to the many video sites across the web. They are also more affordable for mid and low end listings.
Currently, I am using a version of slide shows, however, I use movie editing software to apply the "Ken Burns effect." If you remember his PBS specials about the Civil War, he used pan & zoom effects to give the antique still photos a feeling of motion.
Using this effect, I take about twice as many photos as the average slide show and piece multiple shots of the same room and pan/zoom effects to give the feeling of a video tour. Eventually, I plan to invest in a higher-end video camera and stabilizer to achieve true video. Until then, I like how my movie slide shows show off the property and the quality is much better than the shaky video I can only achieve at this point.
Check out the new listing videos on my site! My listing videos will be syndicated to major video sites like Wellcomemat.com, YouTube and Google Video.
Tuesday, January 13, 2009
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